How much does a custom AI agent cost in the UK?

It is the question everyone wants answered before anything else, and most agencies dodge it. So here is a straight answer, with real numbers.

The two parts of the price

A custom AI agent has two costs, and it helps to keep them separate in your head:

• A one-off build fee. This covers designing the agent, training it on your business, and connecting it to your phone, calendar and tools.
• A monthly fee. This keeps it running, hosted, supported and improved over time. Think of it like the wage for a team member who never sleeps.

One build fee to set it up. One monthly fee to keep it working.

What changes the price

A few things move the number up or down:

• How many jobs you want handled. One agent costs less than several working together.
• How many tools it needs to connect to. A simple phone agent is quicker than one wired into three systems.
• How custom it needs to be. Standard jobs are faster; a bespoke build for a complex operation takes more work.

Typical price ranges

To give you a real anchor, here is how our own plans are priced:

You can see the full breakdown on our pricing section. There is no lock-in, so the monthly fee is rolling and you can stop whenever you like.

Is it worth it? A simple way to think about ROI

Forget the technology for a second and think in customers. If an AI phone receptionist saves you two or three jobs a month that you would otherwise have lost to missed calls, it has almost certainly paid for itself, several times over. The same logic applies to leads that no longer go cold and hours of admin you get back.

The honest answer is that it depends on your numbers, which is exactly what the free call is for. We will look at your situation and tell you plainly whether it adds up.